Wednesday, September 06, 2006

IQ minus-94

So the big buzz around town the last few days was that one of the most popular radio stations in town was calling it "quits", well not really;
"It's not a performance issue," said newly appointed programming director Andrew (Science) Long, noting Q-94 FM nearly always took top spot in the ratings for its target demographic of women aged 25 to 54. "But with so many competitors creeping up behind us, Q has started to seem a little stagnant. We need a refresh, so we're opening it up to the listeners, to let us know what they want to change or stay the same."

So what they're saying is that they may change their format to bring in new listeners or update their look and sound. Before I go on, I should mention I despise most radio today! Most stations with the exception of the college stations, have a certain genre and an easy to fit into catagory. Classic rock, lite rock, soft rock, adult contemperary (what the hell is that?), cool jazz etc. I grew up on AM and FM radio, before discovering you don't have to always listen to the same thing all the time. Stations like Q-94 are hypnotizing listeners in offices and work environments with their bland, inoffensive "safe" music, the type of music that won't shock your grandma, baby or your pet. This is the shit that people supposeably want to hear everyday because they want to hear music that is familiar to them, much like toddlers that will watch or listen to the same Disney movie or record over and over again. Or those brainwashed couples that will buy a poster or print only by artists that they are familiar with and meet that unspoken approval by our peers. I know I'm starting to sound a bit too much like Rob Gordon and Barry from High Fidelity, yes, I am a music snob! But get a mind of your own, see local bands, find music on the web (it's out there), download samples of different music, walk through a record store or even a CD store, but walk past the Top 20 don't have to listen to Shania every damn day!!

Getting back to Q-94, they have promised to listen to feedback from their fans to help reformat the station. What a bunch of crap! It turns out everything will be almost be the same, 80% of respondants were woman, as expected, 95% wanted those three idiots Beau, Tom and Dez back and oh, surprise surprise they wanted less commercials and a better mix of the same familiar drivel as before. Q-94 couldn't have asked for anything better, they get some major free publicity that their core audience will eat up (death>resurrection), they can pay the same on-air hosts, they don't have to throw away any of their odious CD's but instead get more Madonna, Black Eyed Peas, Jessica Simpson or whoever the next American/Canadian Idol singer is. They were probably planning a bit of a make-over anyways, so this way they can pretend that their fans had a hand in creating this beloved station and I'm sure the ratings will prove them correct. Of course, there is the word "New" in front of their name now, so it has to be better, right?

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